By Marc Steinberg

ISBN-10: 0816675503

ISBN-13: 9780816675500

Untangles the internet of commodity, capitalism, and paintings that's anime

In Anime's Media combine, Marc Steinberg convincingly indicates that anime is way greater than a mode of eastern animation. past its fast type of cartooning, anime is additionally a different mode of cultural construction and intake that resulted in the phenomenon that's this day known as "media mix" in Japan and "convergence" within the West.

According to Steinberg, either anime and the media combine have been ignited on January 1, 1963, while Astro Boy hit jap television monitors for the 1st time. backed by way of a chocolate producer with savvy advertising talents, Astro Boy speedy turned a cultural icon in Japan. He was once the poster boy (or, in his case, "sticker boy") either for Meiji Seika's goodies and for what may well ensue whilst a goggle-eyed comic strip baby fell into the keen clutches of inventive retailers. It used to be just a brief step, Steinberg makes transparent, from Astro Boy to Pokémon and beyond.

Steinberg lines the cultural family tree that spawned Astro Boy to the adjustments of eastern media tradition that followed—and ahead to the much more profound advancements in international capitalism supported by way of the circulate of characters like Doraemon, hi Kitty, and Suzumiya Haruhi. He information how convergence was once sparked by way of anime, with its astoundingly wide promotion of pictures and its franchising throughout media and commodities. He additionally explains, for the 1st time, how the increase of anime can't be understood properly—historically, economically, and culturally—without greedy the imperative position that the media combine performed from the beginning. enticing with movie, animation, and media reports, in addition to analyses of buyer tradition and theories of capitalism, Steinberg deals the 1st sustained examine of the japanese mode of convergence that informs worldwide media practices to at the present time.

Show description

Read or Download Anime's Media Mix: Franchising Toys and Characters in Japan PDF

Best media books

Download e-book for kindle: Major Principles of Media Law (2014 Edition) by Wayne Overbeck, Genelle Belmas

Significant ideas OF MEDIA legislation is a complete and present precis of media legislation. The booklet is revised each year to incorporate the newest advancements in communique legislation during the finish of the splendid Court's time period. every one August, a brand new variation is offered, with fresh advancements via July 1st totally built-in into the booklet.

Internet, Society and Culture: Communicative Practices - download pdf or read online

The web has replaced the best way we converse and so replaced society and tradition. web, Society, and tradition bargains an realizing of this transformation through studying case stories of pre and put up net verbal exchange. the 1st case examine is of letters despatched to and from Australia in 1835-1858 and the second one is a research of on-line gaming.

Race-Baiter: How the Media Wields Dangerous Words to Divide - download pdf or read online

Long gone is the period of Edward R. Murrow and Walter Cronkite, whilst information courses fought to achieve the belief and appreciate of a large spectrum of yank audience. this day, the fastest-growing information courses and media systems are scuffling with tough for more and more slender segments of the general public and enjoying on previous prejudices and deep-rooted fears, coloring the dialog within the blogosphere and the cable information chatter to distract from the genuine matters at stake.

Additional resources for Anime's Media Mix: Franchising Toys and Characters in Japan

Sample text

6. Lip-synching. “For scenes where the character speaks its lines, make the face a stop-image and, applying the fifth principle, only move sections [of the face]. Whereas normally, in talking scenes, there are many shapes for the mouth, we would only use three: closed, wide open, and half-way open, randomly repeating these using three-frame shooting. ” 7. Dual use. “The same movements were reused across a number of different cuts. 51 8. Short shot length. “Since when cuts are long in length the character must be moved around here and there, we used short shot lengths.

If the temporalities of manga and anime images are not exactly cinematic, their framings certainly are. Prewar manga tended toward a theatrical style of framing reminiscent of early cinema. 94 In contrast to the “externality” of the reader in the primitive mode of manga representation, the modern mode of manga representation brought the reader inside the frame, close to the action. Modern manga cut into the diegetic space with close-ups, multiple framing styles and angles, and a more coherent, dynamic, and three-dimensional sense of space.

I would respond that I think it is. Since animation is a kind of screen image [eizō], I don’t think it matters whether it’s moving or not moving; if you can manage to watch it, then it’s good enough. Of course, if it’s not moving it becomes something like storyboard theatre [kamishibai]. 47 This passage indicates Tezuka’s efforts to redefine animation, shifting it away from the emphasis on fluid motion that often informs definitions of the medium. According to his formulation quoted here, anime can be defined as a screen image that generates a kind of affective response in the spectator, tells a story, and has at least a minimal degree of movement.

Download PDF sample

Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg

by Daniel

Read e-book online Anime's Media Mix: Franchising Toys and Characters in Japan PDF
Rated 4.16 of 5 – based on 23 votes